Andrew Coburn

With deep experience across Diageo's global operations, Coburn was appointed to lead EABL's strategy of premiumization — shifting consumers toward higher-margin brands while maintaining the mass-market dominance of Tusker, Senator, and other local favorites. Under Coburn's leadership, EABL has invested heavily in local sourcing — procuring over 80% of its raw materials from East African farmers — and expanded its spirits portfolio to capture a growing middle class. The company operates breweries and distilleries across Kenya, Uganda, and Tanzania, serving a region with one of the world's youngest and fastest-growing populations. Coburn's key challenges include navigating excise tax increases across East African governments, managing foreign exchange volatility in the Kenyan shilling and Ugandan shilling, and competing with a proliferating illicit alcohol market. His decisions on pricing strategy, brand investment, and capacity expansion are the primary drivers of EABL's stock price on the Nairobi Securities Exchange.