Deon Stander

Every label on every product in a grocery store, every barcode, and increasingly every RFID tag that enables retail inventory tracking, supply chain visibility, and connected product experiences passes through Avery Dennison's ecosystem. The intelligent labels segment — particularly RFID — is the most exciting growth driver. RFID adoption in retail apparel (where every garment gets an individual RFID tag for inventory accuracy) is expanding rapidly into food retail, logistics, healthcare, and other verticals. This secular shift from barcode-based identification to RFID represents a massive market expansion for Avery Dennison. Stander's key decisions involve RFID market development and adoption acceleration, innovation in sustainable label materials, pricing strategy in the pressure-sensitive labels business, and managing the cyclical nature of label demand.