Dmitry Kirsanov

Fix Price follows a model similar to Dollar Tree in the United States — offering a wide range of household goods, food items, personal care products, toys, and seasonal goods at fixed price points, creating a treasure-hunt shopping experience in a compact store format. The company's rapid growth story was initially embraced by international investors when Fix Price held a successful IPO on the London Stock Exchange in 2021. Western sanctions led to the suspension of London trading, and Fix Price's shares now trade primarily on the Moscow Exchange with a predominantly Russian investor base. Despite the geopolitical challenges, Fix Price has continued to expand its store network rapidly across Russia, benefiting from consumer trading-down behavior in a sanctions-constrained economy. Kirsanov's key challenges include managing supply chain disruptions from sanctions, maintaining product quality and assortment without Western suppliers, navigating ruble volatility, and growing same-store sales amid inflation. His decisions on store expansion pace, pricing strategy, and product sourcing drive the stock for Moscow-based investors.