Kim Chang-han

Krafton went public on the Korea Exchange in 2021 in one of South Korea's largest-ever IPOs. Beyond PUBG, Krafton has been aggressively diversifying its gaming portfolio and geographic presence. The company launched Battlegrounds Mobile India (BGMI) as a dedicated version for the massive Indian market, where mobile gaming is growing explosively. Krafton has also acquired and invested in multiple game studios globally, including Subnautica developer Unknown Worlds, Indian game companies, and Middle Eastern gaming ventures. The company has released new titles including The Callisto Protocol and is developing games across multiple genres. Krafton has made significant investments in AI and deep learning technology (through subsidiary Krafton AI), exploring applications in game development, animation, and content creation. The company sees AI as both a tool for reducing game development costs and a platform for new forms of interactive entertainment. Key stock drivers include PUBG franchise monetization (skins, season passes), new game launches and reception, India and emerging market mobile gaming growth, AI technology commercialization, and the competitive dynamics in the global gaming industry against Tencent, NetEase, and Western publishers.